The more you experience, the more you understand, the better you design.
Copywriting outside of the design context is like doing a commercial about scented liquid and forgetting the whole context of… life:
Both the poor souls behind this crime of an advert and the 15-year-old who writes poetry about how everyone is superficial except himself have the same problem. They both want to stand out, to draw prestige, to be memorable; however, whether due to youth or the fact that they sell scented liquid, they don’t actually have much to say.
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— Awwwards (@awwwards) September 13, 2013