Post Image

Free e-Book: The Field Guide to UX Strategy

Jerry Cao
By Jerry Cao on 29th January, 2016 Updated on 22nd April, 2020

The new Field Guide to UX Strategy takes you through defining, planning, and executing on a high-speed UX strategy.

Written in a how-to format, this no-nonsense, 92-page guide offers practical, everyday tips and techniques.

Screen Shot 2016-01-29 at 3.01.53 PMScreen Shot 2016-01-29 at 3.02.01 PM

These guidelines come straight from Robert Hoekman, Jr, author of 8 UX design ebooks like Web Anatomy (co-written withJared Spool).

Hoekman brings his 15 years of design experience from companies like Adobe, Intuit, Dodge, Rackspace, Edmunds, and more, and explains methods he’s found most useful in the field.

In this free ebook, you’ll find:

  • The mechanics of a kickoff meeting — what to discuss and who to bring
  • What you need to know before starting the actual design
  • The 4 elements of strategy: vision, circumstances, design criteria, and success metrics
  • Instructions on how to build momentum during the design process
  • Why and when to validate your UX strategy
  • Pros and cons of live products and pre-launch design artifacts
  • Tracking and testing UX strategy after implementation

Download this free ebook now.

Still hungry for the design?

UXPin is a product design platform used by the best designers on the planet. Let your team easily design, collaborate, and present from low-fidelity wireframes to fully-interactive prototypes.

Start your free trial

These e-Books might interest you